Made to Stick: Why Some Ideas Survive and Others Die
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Zag: The Number One Strategy of High-Performance Brands
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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The 22 Immutable Laws of Branding
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The Long Tail: Why the Future of Business is Selling Less of More
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The Brand Gap: Expanded Edition
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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
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Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners
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The Fundamentals of Business-to-Business Sales & Marketing
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Marketing Warfare
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Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Storytelling: Branding in Practice
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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Business to Business Marketing Research
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The Case for B2B Branding: Pulling Away from the Business-to-Business Pack
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Business To Business Marketing
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Business Market Management: Understanding, Creating and Delivering Value (2nd Edition)
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From Brand Vision to Brand Evaluation, Second Edition: The strategic process of growing and strengthening brands
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Brand Think: a guide to branding
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Strategy and Management of Industrial Brands: Business to Business - Products & Services
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Strategy and Management of Industrial Brands: Business to Business - Products & Services
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