Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Web Analytics: An Hour a Day
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Competing on Analytics: The New Science of Winning
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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Marketing by the Dashboard Light
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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Marketing by the Dashboard Light
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Kellogg on Integrated Marketing
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Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)
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Marketing and the Bottom Line (2nd Edition) (Financial Times Series)
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Marketing Engineering, Revised Second Edition
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Integrated Marketing Communications: Putting It Together & Making It Work
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Developing a Creative and Innovative Integrated Marketing Communication Plan
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Simply Better: Winning and Keeping Customers by Delivering What Matters Most
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Marketing Communications: An Integrated Approach
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High Performance Marketing: Bringing Method to the Madness of Marketing
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The New Marketing Paradigm: Integrated Marketing Communications
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Quantitative Models in Marketing Research
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Brand Babble: Sense and Nonsense About Branding
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Return on Marketing Investment
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Building Models for Marketing Decisions (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9) (International Series in Quantitative Marketing)
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