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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
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Selling to Big Companies
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Tested Advertising Methods (Prentice Hall Business Classics)
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Successful Direct Marketing Methods, Seventh Edition
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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
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The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work
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The Fundamentals of Business-to-Business Sales & Marketing
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Direct Marketing: Strategy, Planning, Execution
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2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets
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Million Dollar Mailings
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The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques (Ultimate Sales Letter)
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Complete Idiot`s Guide to Direct Marketing
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The White Paper Marketing Handbook
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The Case for B2B Branding: Pulling Away from the Business-to-Business Pack
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Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns
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S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
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Business To Business Marketing
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CLIENT SEDUCTION: A Step-by-Step Lead Generation System for Professional and Technology Service Firms
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Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising (Crisp Fifty-Minute Books)
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Business-To-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Direct Internet Marketing
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