The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Top 20 - Advertising
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Winning
Author: Jack Welch
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Zag: The Number One Strategy of High-Performance Brands
Author: Marty Neumeier
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Author: Al Ries
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author: Al Ries
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How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman
Manufacturer: Harvard Business School Press
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
Author: Clayton M. Christensen
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Poor Richard`s Almanack
Author: Benjamin Franklin
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Defining Moments: When Managers Must Choose Between Right and Right
Author: Joseph L., Jr. Badaracco
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
Author: John Davis
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Marketing Warfare: 20th Anniversary Edition
Author: Al Ries
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
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Principles of Managerial Finance Brief plus MyFinanceLab Student Access Kit (5th Edition) (MyFinanceLab Series)
Author: Lawrence J. Gitman
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How Good People Make Tough Choices: Resolving the Dilemmas of Ethical Living
Author: Rushworth M. Kidder
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High Visibility: Transforming Your Personal and Professional Brand
Author: Irving Rein
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Jack Trout on Strategy
Author: Jack Trout
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Author: Nirmalya Kumar
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Marketing Mistakes and Successes (Marketing Mistakes)
Author: Robert F. Hartley
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Hidden Value: How Great Companies Achieve Extraordinary Results with Ordinary People
Author: Charles A. O'Reilly
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Positioning: The Battle for Your Mind
Author: Al Ries
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Marketing and the Bottom Line (2nd Edition) (Financial Times Series)
Author: Tim. Ambler
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Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)
Author: Peter Rosenwald
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Author: Philip Kotler
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Organizational Behavior: Core Concepts
Author: Robert Vecchio
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Kotler on Marketing: How to Create, Win, and Dominate Markets
Author: Philip Kotler
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Analysis for Marketing Planning
Author: Donald R. Lehmann
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According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
Author: Philip Kotler
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Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Author: Philip Kotler
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Managerial Economics & Business Strategy w/Data Disk
Author: Michael Baye
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
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Marketing Plans That Work 2nd Edition
Author: Malcolm McDonald
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Analysis for Marketing Planning
Author: Donald R. Lehmann
Manufacturer: McGraw-Hill/Irwin
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Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
Author: Jeff Zabin
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Organizational Behavior: Core Concepts
Author: Robert Vecchio
Manufacturer: South-Western College Pub
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Kotler on Marketing : How to Create, Win, and Dominate Markets
Author: Philip Kotler
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