Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Consumer Behavior (9th Edition)
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Cracking Creativity: The Secrets of Creative Genius
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The Long Tail: Why the Future of Business is Selling Less of More
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Contemporary Advertising
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The 22 Immutable Laws of Branding
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Ogilvy on Advertising
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Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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A Technique for Producing Ideas (Advertising Age Classics Library)
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Truth, Lies and Advertising : The Art of Account Planning
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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How Customers Think: Essential Insights into the Mind of the Market
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The Fall of Advertising and the Rise of PR
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The Handbook of Strategic Public Relations and Integrated Communications
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Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Future of Business Series)
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The Business Writer's Companion
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Emotional Branding: The New Paradigm for Connecting Brands to People
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The Licensing Business Handbook Sixth Edition
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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Positioning: The Battle for Your Mind
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Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing
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The Business Writer's Companion
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The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
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Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
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Differentiate or Die: Survival in Our Era of Killer Competition
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Religious Experience, The (5th Edition)
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The End of Marketing as We Know It
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The End of Marketing as We Know It
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Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas
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The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age
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Building Brandwidth: Closing the Sale Online
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Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing
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Building Brandwidth: Closing the Sale Online
Author: Sergio Zyman
Manufacturer: Amazon Remainders Account
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