 Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Author: W. Chan Kim Manufacturer: Harvard Business School Press ListPrice: $29.95 Offer: $19.77
|
 The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Author: David Meerman Scott Manufacturer: Wiley ListPrice: $24.95 Offer: $16.47
|
 Web Analytics: An Hour a Day Author: Avinash Kaushik Manufacturer: Sybex ListPrice: $29.99 Offer: $19.79
|
 Marketing Management (12th Edition) (Marketing Management) Author: Philip Kotler Manufacturer: Prentice Hall ListPrice: $166.67 Similar Products (5+)
|
 Competing on Analytics: The New Science of Winning Author: Thomas H. Davenport Manufacturer: Harvard Business School Press ListPrice: $29.95 Offer: $19.77 Similar Products (5+)
|
 Marketing Metrics: 50+ Metrics Every Executive Should Master Author: Paul W. Farris Manufacturer: Wharton School Publishing ListPrice: $39.99 Offer: $26.39 Similar Products (5+)
|
 Principles of Marketing (Principles of Marketing) Author: Philip Kotler Manufacturer: Prentice Hall ListPrice: $184.00 Offer: $127.51 Similar Products (5+)
|
 All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World Author: Seth Godin Manufacturer: Portfolio Hardcover ListPrice: $23.95 Offer: $16.29 Similar Products (5+)
|
 Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Author: l Manufacturer: Wiley ListPrice: $35.00 Offer: $21.00 Similar Products (5+)
|
 Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising Author: Phil Dusenberry Manufacturer: Portfolio Hardcover ListPrice: $24.95 Similar Products (5+)
|
 Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know Author: Philip Kotler Manufacturer: Wiley ListPrice: $27.95 Offer: $18.45 Similar Products (5+)
|
 Marketing by the Dashboard Light Author: Patrick LaPointe Manufacturer: ANA ListPrice: $34.95 Offer: $34.95 Similar Products (5+)
|
 The Best American Short Stories 2005 (The Best American Series) Manufacturer: Houghton Mifflin ListPrice: $14.00 Offer: $11.20 Similar Products (5+)
|
 Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause Author: Philip Kotler Manufacturer: Wiley ListPrice: $34.95 Offer: $23.07 Similar Products (5+)
|
 Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability Author: James D. Lenskold Manufacturer: McGraw-Hill ListPrice: $39.95 Offer: $25.97 Similar Products (5+)
|
 Kotler on Marketing: How to Create, Win, and Dominate Markets Author: Philip Kotler Manufacturer: Free Press ListPrice: $30.00 Offer: $19.80 Similar Products (5+)
|
 Sales and Marketing the Six Sigma Way Manufacturer: Kaplan Business ListPrice: $27.00 Offer: $17.82 Similar Products (5+)
|
 Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners Author: David Dranove Manufacturer: Wiley ListPrice: $29.95 Offer: $19.77 Similar Products (5+)
|
 Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation Author: Nirmalya Kumar Manufacturer: Harvard Business School Press ListPrice: $35.00 Offer: $23.10 Similar Products (5+)
|
 Social Marketing: Improving the Quality of Life Author: Philip Kotler Manufacturer: Sage Publications, Inc ListPrice: $69.95 Offer: $64.94 Similar Products (5+)
|
 Marketing by the Dashboard Light Author: Patrick LaPointe Manufacturer: Association of National Advertisers ListPrice: $34.95 Offer: $34.95 Similar Products (5+)
|
 BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound Author: Martin Lindstrom Manufacturer: Free Press ListPrice: $27.00 Offer: $17.82 Similar Products (5+)
|
 The Best American Essays 2005 (The Best American Series) Manufacturer: Houghton Mifflin ListPrice: $14.00 Offer: $11.20 Similar Products (5+)
|
 Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Author: David A. Aaker Manufacturer: Free Press ListPrice: $28.00 Offer: $18.48 Similar Products (5+)
|
 Return on Customer: Creating Maximum Value From Your Scarcest Resource Author: Don Peppers Manufacturer: Doubleday Business ListPrice: $24.95 Offer: $16.47 Similar Products (5+)
|
 According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions Author: Philip Kotler Manufacturer: AMACOM ListPrice: $17.95 Similar Products (5+)
|
 What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds Author: Rex Briggs Manufacturer: Kaplan Business ListPrice: $25.00 Offer: $16.50 Similar Products (5+)
|
 Marketing and the Bottom Line (2nd Edition) (Financial Times Series) Author: Tim. Ambler Manufacturer: FT Press ListPrice: $44.99 Offer: $35.99 Similar Products (5+)
|
 The Best American Magazine Writing, 2005 (Best American Magazine Writing) Manufacturer: Columbia University Press ListPrice: $19.95 Offer: $19.95 Similar Products (5+)
|
 Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM) Author: Peter Rosenwald Manufacturer: South-Western Educational Pub ListPrice: $59.95 Offer: $47.96 Similar Products (5+)
|
 Your Gut is Still Not Smarter Than Your Head : How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth & Profits Author: Kevin Clancy Manufacturer: Wiley ListPrice: $29.95 Offer: $19.77 Similar Products (5+)
|
 The Best American Travel Writing 2005 (The Best American Series) Manufacturer: Houghton Mifflin ListPrice: $14.00 Offer: $11.20 Similar Products (5+)
|
 Managing Customers as Investments: The Strategic Value of Customers in the Long Run Author: Sunil Gupta Manufacturer: Wharton School Publishing ListPrice: $30.99 Offer: $18.59 Similar Products (5+)
|
 Strategic Marketing for NonProfit Organizations (6th Edition) Author: Alan Andreasen Manufacturer: Prentice Hall ListPrice: $173.33 Offer: $138.66 Similar Products (5+)
|
 The Best American Science & Nature Writing 2005 (Best American) Manufacturer: Houghton Mifflin ListPrice: $14.00 Offer: $12.60 Similar Products (5+)
|
 Attracting Investors: A Marketing Approach to Finding Funds for Your Business Author: Philip Kotler Manufacturer: Wiley ListPrice: $29.95 Offer: $22.76 Similar Products (4)
|
 Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series) Author: Donald R. Lehmann and David J. Reibstein Manufacturer: Marketing Science Institute ListPrice: $25.00 Offer: $25.00 Similar Products (5+)
|
 The Best American Crime Writing: 2003 Edition: The Year`s Best True Crime Reporting Manufacturer: Vintage ListPrice: $15.00 Offer: $11.25 Similar Products (5+)
|
 Return on Marketing Investment Author: Guy R. Powell Manufacturer: RPI Press ListPrice: $37.95 Offer: $37.95 Similar Products (5+)
|
 Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact Author: Roy A. Young Manufacturer: Wiley ListPrice: $29.95 Offer: $23.96 Similar Products (5+)
|
 Ten Deadly Marketing Sins: Signs and Solutions Author: Philip Kotler Manufacturer: Wiley ListPrice: $19.95 Offer: $14.96 Similar Products (5+)
|
 The Best American Mystery Stories 2005 (The Best American Series) Manufacturer: Houghton Mifflin ListPrice: $14.00 Offer: $11.20 Similar Products (5+)
|
 The Best American Sports Writing 2005 (The Best American Series) Manufacturer: Houghton Mifflin ListPrice: $14.00 Offer: $11.90 Similar Products (5+)
|
 The Best American Magazine Writing 2003 (Best American Magazine Writing) Author: American Society Of Magazine Editors Manufacturer: Harper Perennial ListPrice: $14.95 Similar Products (5+)
|
 The Best American Magazine Writing 2004 (Best American Magazine Writing) Author: American Society Of Magazine Editors Manufacturer: Harper Perennial ListPrice: $14.95 Offer: $14.95 Similar Products (5+)
|
 Marketing Places Author: Philip Kotler Manufacturer: Free Press ListPrice: $18.95 Offer: $17.05 Similar Products (5+)
|
 High Performance Marketing: Bringing Method to the Madness of Marketing Author: Naras Eechambadi Manufacturer: Kaplan Business ListPrice: $27.00 Offer: $17.82 Similar Products (5+)
|
 Profitable Marketing Communications: A Guide to Marketing Return on Investment Author: Antony Young Manufacturer: Kogan Page ListPrice: $39.95 Offer: $33.96 Similar Products (5+)
|
 Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers Author: Jeff Zabin Manufacturer: Wiley ListPrice: $29.95 Offer: $21.86 Similar Products (5+)
|