The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
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Groundswell: Winning in a World Transformed by Social Technologies
Author: Charlene Li
Manufacturer: Harvard Business School Press
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Top 20 - General
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Wikinomics: How Mass Collaboration Changes Everything
Author: Don Tapscott
Manufacturer: Portfolio Hardcover
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Web Analytics: An Hour a Day
Author: Avinash Kaushik
Manufacturer: Sybex
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Author: Tim Ash
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Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.
Author: Amy Shuen
Manufacturer: O'Reilly Media, Inc.
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Word of Mouth Marketing: How Smart Companies Get People Talking
Author: Andy Sernovitz
Manufacturer: Kaplan Business
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Top 20 - General
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Meatball Sundae: Is Your Marketing out of Sync?
Author: Seth Godin
Manufacturer: Portfolio Hardcover
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The New Influencers: A Marketer's Guide to the New Social Media
Author: Paul Gillin
Manufacturer: Quill Driver Books
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Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
Author: David Silver
Manufacturer: Wiley
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Now Is Gone: A Primer on New Media for Executives and Entrepreneurs
Author: Geoff Livingston
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Wikinomics: How Mass Collaboration Changes Everything
Author: Don Tapscott
Manufacturer: Portfolio Hardcover
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Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks
Author: Steve Weber
Manufacturer: Weber Books
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Unleashing Web 2.0: From Concepts to Creativity
Author: Gottfried Vossen
Manufacturer: Morgan Kaufmann
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Author: Robert Scoble
Manufacturer: Wiley
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What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere (What No One Ever Tells You About...)
Author: Ted Demopoulos
Manufacturer: Kaplan Business
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Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Author: Lois Kelly
Manufacturer: AMACOM
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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
Author: Joseph Jaffe
Manufacturer: Wiley
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Citizen Marketers: When People Are the Message
Author: Ben McConnell
Manufacturer: Kaplan Business
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YouTube -Making Money By Video Sharing and Advertising Your Business for Free
Author: Hui Ying
Manufacturer: Self-Help Publishers
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Facebook Fanatic: Explode Your Popularity, Secure Your Privacy and Buzz Your Band on Facebook
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