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Made to Stick: Why Some Ideas Survive and Others Die
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Influence: The Psychology of Persuasion (Collins Business Essentials)
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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
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Covert Persuasion: Psychological Tactics and Tricks to Win the Game
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Microtrends: The Small Forces Behind Tomorrow's Big Changes
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Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
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The Secret Language of Leadership: How Leaders Inspire Action Through Narrative
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Persuasion: The Art of Getting What You Want
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The Story Factor (2nd Revised Edition)
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Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
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Peak: How Great Companies Get Their Mojo from Maslow
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Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
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The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative
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Metaphorically Selling
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Selling: Powerful New Strategies for Sales Success
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What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands
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Bo's Lasting Lessons: The Legendary Coach Teaches the Timeless Fundamentals of Leadership
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Karma Queens, Geek Gods, and Innerpreneurs
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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
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OPEN-Question Selling: Unlock Your Customer`s Needs to Close the Sale... by Knowing What to Ask and When to Ask It
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What's Your Story?: Using Stories to Ignite Performance and Be More Successful
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