CB3 (with Marketing CourseMate with eBook Printed Access Card)
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Consumer Behavior
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Applied Social Research: A Tool for the Human Services
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Business Marketing Management: B2B
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CB2 (with Review Cards and CB4ME.COM Printed Access Card) (Student Edition) (Second Edition)
Author: Barry J. Babin
Manufacturer: South-Western College Pub
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The Overspent American: Why We Want What We Don't Need
Author: Juliet B. Schor
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
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Consumers
Author: Eric J Arnould
Manufacturer: McGraw-Hill/Irwin
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Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales
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Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs
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Diffusion of Innovations, Fourth Edition
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Makers and Takers: Why conservatives work harder, feel happier, have closer families, take fewer drugs, give more generously, value honesty more, are less materialistic and
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition)
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Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing)
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Advertising, The Uneasy Persuasion
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
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Persuasive Advertising: Evidence-based Principles
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Scaling Procedures: Issues and Applications
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Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
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Emotion and Reason in Consumer Behavior
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
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