Services Marketing
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Managing Brand Equity
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Service Innovation: How to Go from Customer Needs to Breakthrough Services
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
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Emotional Value: Creating Strong Bonds with Your Customers
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The Bottom Line: Determining and Communicating the Value of the Special Library
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Interactive Services Marketing
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New Directions in Supply-Chain Management: Technology, Strategy, and Implementation
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)
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Communicating Change: Winning Employee Support for New Business Goals
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Marketing for Attorneys and Law Firms (Haworth Marketing Resources)
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Secrets of Customer Relationship Management: It's All About How You Make Them Feel
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Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series)
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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
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Marketing Services: Competing Through Quality
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Emotion and Reason in Consumer Behavior
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Delivering Quality Service
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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market)
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On Great Service: A Framework for Action
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Service Breakthroughs: Changing the Rules of the Game
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