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The Adaptive Decision Maker
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Consumer Tribes
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The Social Psychology of Consumer Behaviour (Applying Social Psychology)
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Handbook of Consumer Psychology (Marketing and Consumer Psychology Series)
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Hidden in Plain Sight: How to Find and Execute Your Company`s Next Big Growth Strategy
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The Psychology of Advertising
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Dictionary of Multicultural Psychology: Issues, Terms, and Concepts
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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Marketing Research)
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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Marketing Research)
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Brand Equity & Advertising: Advertising`s Role in Building Strong Brands (Advertising and Consumer Psychology)
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Transformative Consumer Research for Personal and Collective Well-Being
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Inside Consumption: Consumer Motives, Goals, and Desires
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The Why of Consumption
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Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires
Author: S. Ratneshwar
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