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Managing for Quality and Performance Excellence (with Student Web)
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Foundations of Marketing
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What Is Marketing?
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Simple and Usable Web, Mobile, and Interaction Design (Voices That Matter)
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Marketing Express
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Sales Management: Building Customer Relationships and Partnerships
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The Project Management Scorecard: Measuring the Success of Project Management Solutions (Improving Human Performance)
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Business Marketing Management: B2B
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Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs
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Managing Customer Relationships: A Strategic Framework
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When Brute Force Fails: How to Have Less Crime and Less Punishment
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Customer Relationship Management: A Databased Approach
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Strategy from the Outside In: Profiting from Customer Value
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The Service Profit Chain
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
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The Momentum Effect: How to Ignite Exceptional Growth
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