Lean-Six Sigma for Healthcare: A Senior Leader Guide to Improving Cost and Throughput
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Service Quality: New Directions in Theory and Practice
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The Customer Delight Principle : Exceeding Customers' Expectations for Bottom-Line Success
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Relationship Marketing (Marketing Science Institute (MSI) Relevant Knowlege Series)
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Lean-Six Sigma for Healthcare, Second Edition: A Senior Leader Guide to Improving Cost and Throughput
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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
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Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series)
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
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Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
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Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality
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Handbook of Services Marketing and Management
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Services Science: Fundamentals, Challenges and Future Developments
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Brandscendence: Three Essential Elements of Enduring Brands
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Readings in Service Marketing
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Child of Paradise: Marcel Carné and the Golden Age of French Cinema (Harvard Film Studies)
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Service Science, Management and Engineering: Education for the 21st Century (Service Science: Research and Innovations in the Service Economy)
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Customer Equity Management with Software
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Customer Equity Management
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Cable TV Advertising: In Search of the Right Formula
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Service Marketing
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