The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy Author: David Shepard Associates Manufacturer: McGraw-Hill ListPrice: $79.95 Offer: $52.04
Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology) Manufacturer: Lawrence Erlbaum ListPrice: $120.00 Offer: $120.00
Cable TV Advertising: In Search of the Right Formula Manufacturer: Quorum Books ListPrice: $107.95 Offer: $107.95
Marketing Issues in Transitional Economics (The William Davidson Institute Series on Transitional and Emerging Economies) Manufacturer: Springer ListPrice: $164.00 Offer: $164.00