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Paul W. Farris

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Marketing Metrics: 50+ Metrics Every Executive Should Master Author: Paul W. Farris Manufacturer: Wharton School Publishing ListPrice: $39.99 Offer: $26.39	The Profit Impact of Marketing Strategy Project: Retrospect and Prospects Manufacturer: Cambridge University Press ListPrice: $79.00 Offer: $73.21	Accounting for the Market Share-Roi Relationship (Report) Author: Paul W Farris Manufacturer: Marketing Science Inst ListPrice: $18.00
W.C. Smith & Sons Inc. (B) ([Cases and notes]) Author: Paul Farris Manufacturer: Distributed by HBS Case Services, Harvard Business School	Cases in Advertising & Promotion Management Author: John A.; Farris, Paul W. Quelch Manufacturer: McGraw-Hill Higher Education	Cases in Advertising & Promotion Management, Third Edition, Author: John A.; Farris, Paul W. Quelch Manufacturer: McGraw-Hill Education
Advertising Intensity in Consumer Goods Businesses: An Empirical Analysis (Report No 78-118) Author: Paul W. Farris Manufacturer: Marketing Science Inst ListPrice: $16.00	Cases in Advertising & Promotion Management Author: John A.; Farris, Paul W. Quelch Manufacturer: McGraw-Hill Higher Education	Cases in Advertising and Promotion Management Author: John A.; Farris, Paul W. Quelch Manufacturer: McGraw-Hill Education
Advertising and Promotion Management Author: Paul W. Farris Manufacturer: Krieger Publishing Company ListPrice: $33.08 Offer: $33.08	Marketing Costs in Consumer Goods Industries (Working Paper, Report No 76-111) Author: Robert D. Buzzell Manufacturer: Marketing Science Inst ListPrice: $10.00	Determinants of Advertising Intensity: A Review of the Marketing Literature (Working Paper, Report 77-109) Author: Paul W. Farris Manufacturer: Marketing Science Inst ListPrice: $10.00
Decisions in Marketing: Cases and Text Author: Lawrence J. Ring Manufacturer: Business Pubns ListPrice: $59.95	The Advertising Controversy: Evidence on the Economic Effects of Advertising Author: Mark S. Albion Manufacturer: Auburn House ListPrice: $108.95 Offer: $108.95	Cases in Advertising and Promotion Management Author: John A. Quelch Manufacturer: McGraw-Hill Education (ISE Editions)

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