The Price Advantage (Wiley Finance)
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Strategic Marketing Management, 6th Edition
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Implementing Value Pricing: A Radical Business Model for Professional Firms (Wiley Professional Advisory Services)
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Private Label Strategy: How to Meet the Store Brand Challenge
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Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
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Pricing on Purpose: Creating and Capturing Value
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The Big Idea: How to Make Your Entrepreneurial Dreams Come True, From the Aha Moment to Your First Million
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)
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Cost & Effect: Using Integrated Cost Systems to Drive Profitability and Performance
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Strategic Marketing Management, 5th Edition
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The Price Advantage Workbook: Step-by-Step Exercises and Tests to Help You Master The Price Advantage (Wiley Finance)
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Marketing An Introduction
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Pricing Strategies for Small Business (101 for Small Business) (Numbers 101 for Small Business)
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Asian Brand Strategy: How Asia Builds Strong Brands
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Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
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Strategic Marketing: Creating Competitive Advantage
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Strategic Marketing Analysis, 2nd Edition
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Retail Supply Chain Management (Series on Resource Management)
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Marketing, Principles & Perspectives: Principles & Perspectives (Mcgraw-Hill/Irwin Series in Marketing)
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Market-Led Strategic Change, Fourth Edition: Transforming the Process of Going to Market
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