CB3 (with Marketing CourseMate with eBook Printed Access Card)
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Consumer Behavior
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Marketing Research
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Tourism: Principles, Practices, Philosophies
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CB2 (with Review Cards and CB4ME.COM Printed Access Card) (Student Edition) (Second Edition)
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The Overspent American: Why We Want What We Don't Need
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Consumer Insights: Findings from Behavioral Research (MSI Relevant Knowledge Series)
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
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Marketing
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The Portable MBA in Marketing (The Portable MBA Series)
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Persuasive Advertising: Evidence-based Principles
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Advertising, The Uneasy Persuasion
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Backboards and Blackboards
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The Business of Sports
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Marketing with Online Learning Center Premium Content Card
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Marketing Research Essentials
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Marketing Management: Knowledge and Skills
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Emotion and Reason in Consumer Behavior
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Marketing
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The Culting of Brands: When Customers Become True Believers
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Marketing Theory: Evolution and Evaluation
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