Cultures and Organizations: Software of the Mind, Third Edition
Author: Geert Hofstede
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Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations
Author: Geert Hofstede
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Global Marketing and Advertising: Understanding Cultural Paradoxes
Author: Marieke de Mooij
Manufacturer: Sage Publications, Inc
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Author: Marieke de Mooij
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Dynamics of International Advertising
Author: Barbara Mueller
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Strategic Advertising Management
Author: Larry Percy
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The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
Author: Nigel Hollis
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Masculinity and Femininity: The Taboo Dimension of National Cultures (Cross Cultural Psychology)
Manufacturer: Sage Publications, Inc
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Studyguide for Global Marketing and Advertising: Understanding Cultural Paradoxes by Marieke de Mooij, ISBN 9781412970419 (Cram101 Textbook Reviews)
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Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising
Author: Marieke K. De Mooij
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Cultural Differences Reflected in Advertising Appeals: A Study of Print Magazines in the U.S. and France
Author: Ciprian Begu
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Global Marketing and Advertising Understanding Cultural Paradoxes 1998 Edition
Author: Marieke de Mooij
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Knappheit als Determinante von Kaufentscheidungen (German Edition)
Author: Daniela Bache
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Advertising Worldwide: Advertising Conditions in Selected Countries
Manufacturer: Springer
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Global Advertising - Bedingungen der Standardisierung und Differenzierung von Werbekonzeptionen (German Edition)
Author: Katja Reinhold
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Erfolgsfaktoren regionaler, nationaler und internationaler Konsumgütermarken (German Edition)
Author: Philipp Appelt
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Emotionen in der Werbung: Review empirischer kulturvergleichender Studien (German Edition)
Author: Denis Zeh
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BUNDLE: Gannon, Understanding Global Cultures 4e + de Mooij, Global Marketing and Advertising 3e
Author: Martin J. Gannon
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