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Advertising Promotion and Other Aspects of Integrated Marketing Communications
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Kotler on Marketing: How to Create, Win, and Dominate Markets
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Business Marketing Management: B2B
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Private Label Strategy: How to Meet the Store Brand Challenge
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Persuasive Advertising: Evidence-based Principles
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)
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Industrial Marketing Strategy
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Guerrilla Marketing Attack
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Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)
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Harvard Business School Confidential: Secrets of Success
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Handbook of Marketing
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Internet Marketing: Building Advantage in a Networked Economy
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