Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
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Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser
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The Six Secrets of Change: What the Best Leaders Do to Help Their Organizations Survive and Thrive
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Making Rain: The Secrets of Building Lifelong Client Loyalty
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Clients for Life
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The 4 A's of Marketing: Creating Value for Customer, Company and Society
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The Leadership Lifecycle
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Relationship Marketing (Marketing Science Institute (MSI) Relevant Knowlege Series)
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The Rule of Three: Surviving and Thriving in Competitive Markets
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The Art of Client Service
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Marketing Theory: A Student Text
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The Self-Destructive Habits of Good Companies Reader
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Winning Back Your Market: The Inside Stories of the Companies That Did It
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Industrial Marketing Strategy
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Partnering With the CIO: The Future of IT Sales Seen Through the Eyes of Key Decision Makers
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Emotion and Reason in Consumer Behavior
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Theory of Buyer Behavior (Marketing)
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
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Marketing Theory: Evolution and Evaluation
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The Customer Advocate and The Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior
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Wiley International Encyclopedia of Marketing
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