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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
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The EVA Challenge: Implementing Value-Added Change in an Organization
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Kotler on Marketing
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Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know
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The Marketing Gurus: Lessons from the Best Marketing Books of All Time
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The Venture Imperative
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Integrated Performance Management: A Guide to Strategy Implementation
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The Best Business Books Ever: The 100 Most Influential Management Books You'll Never Have Time to Read
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Quantitative Methods in Project Management
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The New Market Leaders: Who's Winning and How in the Battle for Customers
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