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Erich Joachimsthaler

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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) Author: Erich Joachimsthaler Manufacturer: Harvard Business School Press ListPrice: $22.00 Offer: $14.96	Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy Author: Erich Joachimsthaler Manufacturer: Harvard Business School Press ListPrice: $29.95 Offer: $19.77	Brand Leadership: The Next Level of the Brand Revolution Author: David A. Aaker Manufacturer: Free Press ListPrice: $30.00 Offer: $22.70
Building Brands Without Mass Media Author: Erich Joachimsthaler Manufacturer: Harvard Business Review ListPrice: $6.50 Offer: $6.50	Looking from the Outside In: The Dangers of Not Understanding Your Customers Author: Erich Joachimsthaler Manufacturer: Harvard Business School Press ListPrice: $6.95 Offer: $6.95	Capturing the Ecosystem of Demand: Placing Customer Advantage at the Center of Your Innovation Strategy Author: Erich Joachimsthaler Manufacturer: Harvard Business School Press ListPrice: $6.95 Offer: $6.95
Structuring the Opportunity Space: How GE Healthcare Found Imagination Breakthroughs Through Defining a New Growth Platform Author: Erich Joachimsthaler Manufacturer: Harvard Business School Press ListPrice: $6.95 Offer: $6.95	Brand Leadership: Building Assets in an Information Economy Author: David A. Aaker Manufacturer: Free Press	The Lure of Global Branding Author: David A. Aaker Manufacturer: Harvard Business Review ListPrice: $6.50 Offer: $6.50
Internalizing the Innovation and Growth Agenda: Realizing Lasting Customer Advantage Author: Erich Joachimsthaler Manufacturer: Harvard Business School Press ListPrice: $6.95 Offer: $6.95	Reframing the Opportunity Space: How Allianz Identified New Opportunity Spaces--Studying the Demand Landscape for Hidden Growth Opportunities Author: Erich Joachimsthaler Manufacturer: Harvard Business School Press ListPrice: $6.95 Offer: $6.95	Harvard Business Review on Brand Management Author: Erich Joachimsthaler Manufacturer: Harvard Business School Press
Creating Customer Advantage Author: Erich Joachimsthaler Manufacturer: Harvard Business School Press ListPrice: $6.95 Offer: $6.95	Connecting with and Engaging Customers: Strategies for Realizing Customer Advantage Author: Erich Joachimsthaler Manufacturer: Harvard Business School Press ListPrice: $6.95 Offer: $6.95	Creating the Demand Landscape: How Frito-Lay Positioned an Existing Brand to Intersect with Consumers' Daily Life--A New Approach to Measuring Consumer Behavior Author: Erich Joachimsthaler Manufacturer: Harvard Business School Press ListPrice: $6.95 Offer: $6.95
Formulating a Strategic Blueprint for Action: How State Street Reinvented Its Business and How the Axe Brand Redefined an Entire Category Author: Erich Joachimsthaler Manufacturer: Harvard Business School Press ListPrice: $6.95 Offer: $6.95	Liderazgo de Marca Author: David Aaker Manufacturer: Deusto ListPrice: $80.00