MKTG (with Marketing CourseMate with eBook Printed Access Card)
Author: Charles W. Lamb
Manufacturer: South-Western College Pub
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Author: Jay Conrad Levinson
Manufacturer: Houghton Mifflin
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MKTG 4 (with Marketing CourseMate with eBook Printed Access Card)
Author: Charles W. Lamb
Manufacturer: South-Western College Pub
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Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Author: Brian Solis
Manufacturer: Wiley
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The Handbook of Strategic Public Relations and Integrated Communications
Author: Clarke Caywood
Manufacturer: McGraw-Hill
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Advertising and Integrated Brand Promotion
Author: Thomas O'Guinn
Manufacturer: South-Western College Pub
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Advertising Promotion and Other Aspects of Integrated Marketing Communications
Author: Terence A. Shimp
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Marketing
Author: William M. Pride
Manufacturer: South-Western College Pub
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Foundations of Marketing
Author: William M. Pride
Manufacturer: South-Western College/West
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Manufacturer: Wiley
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Strategic Marketing Management, 6th Edition
Author: Alexander Chernev
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Marketing Express
Author: William M. Pride
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position
Author: Brad VanAuken
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PROMO (with Marketing CourseMate with eBook Printed Access Card)
Author: Thomas O'Guinn
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Media Selling: Television, Print, Internet, Radio
Author: Charles Warner
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Organizational Communication in an Age of Globalization: Issues, Reflections, Practices
Author: George Cheney
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Managing Customer Relationships: A Strategic Framework
Author: Don Peppers
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Localization Strategies for Global E-Business
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Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability
Author: James D. Lenskold
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The Numerati
Author: Stephen Baker
Manufacturer: Houghton Mifflin Harcourt
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Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them
Author: Don Schultz
Manufacturer: McGraw-Hill
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