Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Advertising Promotion and Other Aspects of Integrated Marketing Communications
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Private Label Strategy: How to Meet the Store Brand Challenge
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Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
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Consumer Insights: Findings from Behavioral Research (MSI Relevant Knowledge Series)
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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
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Handbook of Marketing
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The Momentum Effect: How to Ignite Exceptional Growth
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Momentum Effect, The (paperback): How to Ignite Exceptional Growth
Author: J.C. Larreche
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)
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Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)
Author: Scott A Neslin
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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)
Author: Dominique M. Hanssens
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Will & Vision: How Latecomers Grow to Dominate Markets
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Is Military Advertising Effective?: An Estimate Methology and Applications to Recuiting in the 1980s and 90s
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Administracion del producto (Spanish Edition)
Author: Donald Lehmann
Manufacturer: McGraw-Hill Interamericana Editores S.A. de C.V.
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Author: Donald R. Lehmann and David J. Reibstein
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Greater Good: How Good Marketing Makes for Better Democracy
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The U.S. Brewing Industry: Data and Economic Analysis
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Retailing in the 21st Century: Current and Future Trends
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Wiley International Encyclopedia of Marketing
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Handbook of Marketing Decision Models (International Series in Operations Research & Management Science)
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Handbook of Service Science (Service Science: Research and Innovations in the Service Economy)
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The Connected Customer: The Changing Nature of Consumer and Business Markets
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Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series)
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The Economy of Brands
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Handbook of Marketing Decision Models (International Series in Operations Research & Management Science)
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Handbook of Pricing Research in Marketing
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Customer Equity: Measurement, Management and Research Opportunities (Foundations and Trends in Marketing)
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A bibliography of international marketing (Working paper series)
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Evaluation media effectiveness in the marketing of arts organizations (Working paper series / Center for Marketing Studies)
Author: Dominique M Hanssens
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Market Response Models
Author: Dominique M./ Parsons, Leonard Hanssens
Manufacturer: Kluwer Academic Pub 1/2/2001
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MARKET RESPONSE MODELS
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MARKET RESPONSE MODELS 2/E
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Customer information: building a strategic asset. (customer database): An article from: Chief Executive (U.S.)
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