Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series) Manufacturer: Marketing Science Institute ListPrice: $25.00 Offer: $25.00
Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing) Author: Dominique M. Hanssens Manufacturer: Springer ListPrice: $74.95 Offer: $59.53
Customer Equity: Measurement, Management and Research Opportunities (Foundations and Trends in Marketing) Author: Julian Villanueva Manufacturer: Now Publishers Inc ListPrice: $80.00 Offer: $80.00