Strategic Market Management (Strategic Market Managment)
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Marketing Research
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Developing Business Strategies, 6th Edition
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
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Building Strong Brands
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Essentials of Marketing Research, 2nd Edition
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Managing Brand Equity
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
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Advertising Management (5th Edition)
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Brand Leadership: The Next Level of the Brand Revolution
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Bereavement Ministry Program: A Comprehensive Guide for Churches
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Spanning Silos: The New CMO Imperative
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From Fargo to the World of Brands: My Story So Far
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Should You Take Your Brand to Where the Action Is?
Author: David A. Aaker
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Perspective on McKinsey & Company, the World's Top Strategic Consulting Firm
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Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
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Investigacion de Mercados - 3 Edicion
Author: David A. Aaker
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Consumerism, 4th Ed.
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Marketing Research, Eighth Edition with SPSS 13.0
Author: David A. Aaker
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Strategic Marketing Management: W/Supplement
Author: David A. Aaker
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