Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Advertising Promotion and Other Aspects of Integrated Marketing Communications
Author: Terence A. Shimp
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Private Label Strategy: How to Meet the Store Brand Challenge
Author: Nirmalya Kumar
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Consumer Insights: Findings from Behavioral Research (MSI Relevant Knowledge Series)
Author: Joseph W. Alba
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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)
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Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
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Will & Vision: How Latecomers Grow to Dominate Markets
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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)
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The Momentum Effect: How to Ignite Exceptional Growth
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Administracion del producto (Spanish Edition)
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Manufacturer: McGraw-Hill Interamericana Editores S.A. de C.V.
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
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Greater Good: How Good Marketing Makes for Better Democracy
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Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)
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Retailing in the 21st Century: Current and Future Trends
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Handbook of Marketing Decision Models (International Series in Operations Research & Management Science)
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The U.S. Brewing Industry: Data and Economic Analysis
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Wiley International Encyclopedia of Marketing
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Handbook of Service Science (Service Science: Research and Innovations in the Service Economy)
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The Connected Customer: The Changing Nature of Consumer and Business Markets
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Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series)
Author: Russell S. Winer
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