Measuring Marketing: 103 Key Metrics Every Marketer Needs
Author: John Davis
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Creative Arts Marketing, Second Edition
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Strategic Marketing Management, Third Edition: planning, implementation and control
Author: Richard M.S. Wilson
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Total Relationship Marketing, Second Edition
Author: Evert Gummesson
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Effective Promotional Planning for e-Business (CIM PROFESSIONAL)
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Marketing Plans, Fifth Edition: How to prepare them, how to use them
Author: Malcolm McDonald
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Strategic Marketing: Creating Competitive Advantage
Author: Douglas West
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Marketing Logistics, Second Edition (Chartered Institute of Marketing)
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Strategic Marketing Planning
Author: Colin Gilligan
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Creating Powerful Brands, Third Edition
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Internal Marketing (Chartered Institute of Marketing)
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Fashion Marketing: Contemporary Issues
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Marketing Through Search Optimization: How to be found on the web
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Marketing Bundle: Market-Led Strategic Change, Third Edition (Chartered Institute of Marketing)
Author: Nigel F. Piercy
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Marketing: An Introduction
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New Marketing
Author: Malcolm McDonald
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Direct Marketing in Practice (Chartered Institute of Marketing)
Author: Matthew Housden
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AdValue
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eMarketing eXcellence (Emarketing Essentials)
Author: PR Smith
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Fundamentals and Practice of Marketing, Fourth Edition (Chartered Institute of Marketing)
Author: John Wilmshurst MA; FCAM; FCIM
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Successful Marketing Communications: a practical guide to planning and implementation (CIM Advanced Certificate Workbook)
Author: Cathy Ace
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