Customer Churn Reduction and Retention for Telecoms: Models for All Marketers Author: Arthur Middleton Hughes Manufacturer: Racom Books/Racom Communications ListPrice: $59.95 Offer: $43.76
The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database Author: Arthur Middleton Hughes Manufacturer: McGraw-Hill ListPrice: $54.95 Offer: $54.95
The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs Author: Arthur Middleton Hughes Manufacturer: McGraw-Hill ListPrice: $29.95